About Common Pictures
Mission
To spark the moral imagination through restorative storytelling.
Common Pictures’ impact media projects affirm social justice, environmental stewardship and the dignity of our shared humanity. Our stories dismiss polarization, motivate audiences with hope and instigate restorative work. In a zero-sum culture, Common Pictures promotes mutual flourishing.
Common Pictures is the impact media arm of The Edward E. Haddock, Jr. Family Foundation.
We live into our mission in two ways:
Common Pictures Productions
We co-create stories that inspire audiences to face injustice, sustain hope and restore broken relationships.
Impact Media Fellowship
We support storytellers and their projects by providing impact strategies and audience engagement.
Restorative Storytelling Ethos
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Mutual Respect
To the extent possible, we reflect the dignity of both the protagonist and the antagonist so that we can see one another as fully human. We recognize our shared humanity both in front of the camera and behind the camera.
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Hope is Greater than Fear
Because we believe that positive change is possible, we lean into a posture of optimism rather than cynicism. Fear is an unsustainable motivator while hope leads to long-term, positive change.
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Equity in Storytelling
The stories must center the voices of those they represent, and the projects empower under-represented and under-resourced creators.
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Pathways for Engagement
As storytellers, we believe that we have a responsibility to tell the truth in a way that moves audiences (including ourselves) to meaningful action. The world is changed by ordinary people doing extraordinary things.
Common Pictures Team
Ted Haddock
Founder & President, Common Pictures
Ted serves as the President of Common Pictures and The Edward E. Haddock, Jr. Family Foundation which invests in social justice and environmental stewardship. Previously, Ted served as Director of Photography with International Justice Mission providing a global voice for survivors of human rights abuses. Ted and his wife Kellie live with their family in Orlando, Florida.
Erin Bernhardt
director of Common Pictures
Erin produced and directed REFUGE and produced IMBA MEANS SING. She has been honored to present her work at the United Nations, the White House, and TED. Prior to filmmaking, Erin served in the Peace Corps in Madagascar and worked as a Writer/Producer at CNN. Her projects have won dozens of film festival awards, two Peabody Awards, and an Emmy. Erin is a proud graduate of the University of Virginia and lives in Atlanta with her family.
Laurie Myrtil
project manager
Laurie has led impactful projects across both nonprofit and for-profit sectors, bringing expertise in project management, program assessment, and evaluation. With a background in designing and implementing end-to-end solutions, she has successfully driven efficiency, increased funding, and improved outcomes. Laurie has overseen projects of all sizes, from small initiatives to large-scale projects. She earned a Masters in nonprofit management from the University of Central Florida and her BA in political science from the University of Florida. Laurie lives in Orlando with her family.